- The customer base for SGN should grow over time with public education.
- Customers will be both retail and wholesale who know the importance of native plants.
- Customers who purchase plants from SGN can be out of geographical convenience.
- Second Growth Natives products are native plants to Southwest Michigan.
- SGN will grow native trees, shrubs, flowers, and ferns endemic to the area.
- When possible source local genotypes, they are more resistant to environmental changes.
- More resilient to the local weather conditions, and pests and diseases meaning less resources are needed to grow.